Podcast advertising revenue was at $300 million last year. That pales in comparison with Internet and Television at $69 and $68 billion, respectively, according to Recode. 20 years ago, though, who would have imagined that the web would eclipse TV? Large advertisers are seeing the tremendous upside in podcasts. Through the use of tracking, brands […]
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Podcasting Revenues Have Doubled – Are You In?
Is there money in podcasting? In a word, yes. A new study out this week from the Interactive Advertising Bureau (IAB) shows remarkable growth in the podcast space. Among self-reporting podcasters, revenue grew from $119 million in Fiscal Year 2016 to $257 million in Fiscal Year 2017 a growth of 117%. In terms of overall […]
8 Ways Podcasts Differ From Radio
On the surface, podcasts and radio broadcasts are similar. People speak into a microphone with guests and send the audio out to an audience. When you dig a bit deeper though, radio and podcasts could not be more different. Captive vs. Passive Listening I spent the better part of two decades as a radio personality, […]