Podcasts Now Do Los Angeles Upfronts Television industry folks are familiar with “upfronts,” where networks present their new slate of shows to clients and advertisers. They are a big deal. Yesterday, podcasts did their own Winter Podcast Upfronts, at the Los Angeles talent agency UTA. This is significant because large advertisers are spending more and […]
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Spotify Buys Gimlet Plus Anchor
Spotify Buys Gimlet Plus Anchor Spotify has taken its biggest dive into podcasting yet. The purchase of Gimlet was long suspected, but the acquisition of Anchor caught many industry insiders by surprise. Here’s some background. For some time, Spotify has been the #2 player in the podcast space behind Apple. We thought Google would leapfrog […]
Podcast Promotion Needs Variation
Podcast promotion is always one of the biggest discussion topics in the industry. Apple still remains the 800 pound gorilla in this space. Consequently, podcasters often make those Apple Podcast charts their sole focus. There are even companies out there that promote their ability to manipulate Apple’s algorithms and vault you to the top. This […]