As an early 40th birthday present, my wife bought me (us) a new TV for our living room. It’s gorgeous – it’s a Samsung 55″ QLED Q8DT 2020 model (the Costco version). Our previous TV was an 8-year-old Vizio that she bought when she moved into the house. And it was fine. In fact, as a sports fan, I’m a little embarrassed to say that SHE noticed the old TV’s age before I did. But when we got this new television mounted on the wall, the difference was JAW DROPPING. We wish we had watched the first 200 episodes of Hawaii Five-O on this new screen. I watched a special about the volcanos of Iceland – the visuals were spectacular. And the built in surround sound was so good – when there was a thunderstorm on Grey’s Anatomy, our dog ran to the basement.
Why do I bring this up? It’s easy to think your podcast sounds fine – until you are presented with a much nicer alternative. Your sound can be better. Your content can be better. Your music can be better. And by you, I mean all of us. If you’ll indulge me for a quick plug, I am running a special through the end of the year. If you want a professional critique of your podcast, I’ll listen to an entire episode and give you detailed feedback and suggestions for improvements. Normally I charge $99 for this – but it’s only $49 through the end of the year. Here’s a link: https://jagindetroit.com/podcast-recording-packages/
If you read one podcasting article this week, make it this one from Pacific Content: 14 Predictions for podcasting in 2021. They talk to experts about an increase in diversity, tech, ad revenue, and more. https://blog.pacific-content.com/14-podcast-predictions-for-2021-from-industry-leaders-60e2b63f477e
You may have seen your “Spotify Wrapped” for the music and/or podcasts you listened to most in 2020. Turns out the product has some pretty good advertising insights too. https://www.adweek.com/media/spotify-first-2020-wrapped-for-advertisers-listening-insights/?utm_source=podnews.net&utm_medium=email&utm_campaign=podnews.net:2020-12-09
Spotify also says most Podcast listening in India happens at night. I wonder if that corresponds to daylight hours in the US, when content is released. I had a consult with a gentleman in India this week – at noon my time. It was 11pm there. https://newsroom.spotify.com/2020-12-08/new-insights-reveal-podcast-patterns-in-india/?utm_source=podnews.net&utm_medium=email&utm_campaign=podnews.net:2020-12-10
Tom Webster of Edison Research says before you ask your listeners to take a survey, consider all of these: https://tomwebster.substack.com/p/what-do-listeners-wantpart-one
Forbes says Amazon is in exclusive talks to by podcasting’s Wondery. That could set up an interesting war between Amazon and Spotify in podcasting: https://www.forbes.com/sites/billrosenblatt/2020/12/04/amazons-acquisition-of-wondery-would-put-podcasting-on-a-path-to-a-crossroads/?sh=4ce5ef144e33
Two thirds of advertisers feel that podcast advertising is either as effective or better, as compared to a year ago. http://www.insideradio.com/podcastnewsdaily/advertisers-have-growing-confidence-in-podcast-advertising-survey-shows/article_aff86ae2-38b2-11eb-be60-3393b6765951.html?utm_source=podnews.net&utm_medium=email&utm_campaign=podnews.net:2020-12-08
It used to be that TV Shows and movie ideas came from books. Now, ideas are increasingly coming from podcasts and other audio intellectual property, says Deadline.com. https://deadline.com/2020/12/podcasts-hollywood-film-tv-adaptations-trend-deals-1234636040/
UK podcast host Podiant is offering a workshop on how to grow your podcast for 2021- it’s next Wednesday at 11am Eastern. https://uk.podiant.co/xp/dec20/?utm_source=podnews.net&utm_medium=email&utm_campaign=podnews.net:2020-12-09
The iHeartRadio Podcast Awards will be virtual this year. Memo to anyone who works at that company. Nobody cares. 🙂
And finally, the website Midroll (owned by Stitcher) has a case study on the company Manscaped – and its increased spend on podcast advertising. They have really seen a value in host-read ads. So Manscaped, if you’re listening, and you wanna send me a few bucks, my listeners can learn waay more about me than they ever wanted. https://www.midroll.com/manscaped-and-podcasting-are-growing-together/?utm_source=podnews.net&utm_medium=email&utm_campaign=podnews.net:2020-12-04
As always, if I can help you with your existing podcast, edit it for you, or help you design and create one, I’m here to help. https://jagindetroit.com/
Or by email: jag@jagindetroit.com
