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Stop Asking for Podcast Reviews

By JAGinDetroit on April 8, 2021

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Thank you to all of you who commented on last week's special episode, The Death of Music Radio.  I was worried about coming across as bitter toward radio, but most folks in those circles found my commentary maybe a little harsh, but fact-based and fair.  Here's a link to last week's episode. https://bit.ly/jagshow040221

Twitter almost bought Clubhouse. Business Insider says they were in talks to buy the platform for $4 billion, but those talks fizzled out.  As far as this week's actual acquisitions, Spotify bought Locker Room, sports version of Clubhouse. and Libsyn bought Advertise Cast.

Speaking of Spotify, have they overtaken Apple?  Looks like we're going to get some competing data for awhile.  Podcast host Buzzsprout says they had more downloads on Spotify than Apple Podcasts in March. As far as podcast hosts, they appear to be on their own with this claim.   Other hosts still say Apple is number one, but we could be seeing the beginnings of a sea change.

At the other end of the spectrum, Samsung mobile phones are going to come with the Samsung Free app, which you can also use to listen to podcasts.  We'll see if that affects Spotify and Google Podcasts on Android devices.

iHeartMedia is continuing to pad its All Star roster, announcing podcasts  with Robin Roberts, Bethany Frankel, and Chelsea Clinton.  They've bought and leveraged their way into being the top podcast publisher by audience, according to Podtrac.  As for their app, not a ton of use outside radio circles.

Amazon continues to invest in the podcasting space. Podcast producer Wondery, now owned by Amazon, going to double its staff, hiring in California. https://variety.com/2021/digital/news/wondery-jen-sargent-podcast-double-staff-1234942792/

This morning, I had a client ask if she should ask for reviews at the end of her show.  It's a common misconception that reviews will get you to the top of Apple's charts.  What actually gets you to the top is an algorithm that Apple won't share, but we have learned that gaining new subscribers, now called followers, helps.  But more importantly, the charts aren't how people find podcasts.  Top 3 methods of podcast discovery are internet searches, social media, and old school word of mouth.

While we're on the topic of Apple's charts, Dan Misener of Pacific Content says a year ago, so-called "G-dCasts," or religious podcasts, were the top category. Now, in 2021, it's Education, followed by Society and Culture.  Misner also says, if on the fence, pick the least crowded category for your show. https://blog.pacific-content.com/the-most-crowded-categories-in-apple-podcasts-april-2021-edition-273b3d59866e

PodChaser has brought back its Reviews For Good program, donating 20 cents to Meals on Wheels for every review you leave on their platform. https://www.podchaser.com/articles/reviews4good/reviews4good-2021

I often get asked how to monetize your podcast. It's not easy.  Generally speaking, you've got to have a ton of downloads, or have a really specific niche to your podcast.  But here's some good news.

The IAB, or Interactive Advertising Bureau, says advertising in the digital audio space was up 12.2% in 2020, despite the pandemic.

If you are wondering about the effectiveness of podcast ads, consider this.  I heard enough live read ads on Pod Save America for Magic Spoon cereal that I finally decided to try it.  The idea is that its sweet like the cereal you had as a kid, but high in protein and low in carbs and sugar.  And they say it's less than 2 bucks a bowl.  Problem is, minimum purchase is 4 boxes, and even with discount codes, that's $35.  I finished my first box, the chocolate, which is basically a Cocoa Krispies knockoff.  Little sweet, but not bad.  I still have the Cinnamon Toast Crunch and Frosted Flakes knockoff flavors to try. Bottom line, not bad, but not worth $35.  Now I'm not saying go back to sugary cereal, but some carbs are OK.  We need to stop vilifying them, just ask my registered dietician client, Melissa Joy Dobbins, host of the Sound Bites podcast.  But my point is, podcast advertising works.

Squadcast has a blog on monetizing your podcast, including promo exchanges, targeting advertisers, working with large agencies, and even trying a service like Podcorn to pair podcasters up with advertisers.  I'm going to try it.: https://squadcast.fm/blog/make-money-heres-how

Squadcast is still my preferred remote recording app, but they have a limit of 4 participants.  I have been using Riverside.FM for larger groups on a recording.  And big news from Riverside this week - they have an iOS app in public beta.  The idea behind it is that if your guest has an iPhone or iPad, you can have them on your podcast or video, using their device's camera and microphone.  Again, it's still in beta, but could be a game changer if you have remote guests that aren't easily in front of a computer.

Other tech news this week - Spotify is testing a "Hey Spotify" feature that will work like Google, Siri, or Alexa to allow your Spotify app to play music or podcasts.   And for those of you, who like me, use the Rodecaster Pro box, THEY have a firmware update, also in Beta.  It's got enhanced features for the sound pad buttons, a button to mute audio on the fly, and something they call the "trash talk" button, that will mute everything being sent over Bluetooth or USB to your guest.  Not a huge fan of the name, and remember that golden rule of broadcasting.  Always assume any mic you are around is hot.

Finally, a huge thank you to Professor Tina Perkins and her Newhouse class at Syracuse University, who had me join them via Zoom as a guest speaker this week.   It's been quite a journey over the last 20 years, working my way through radio, then eventually starting my own podcasting company and watching it grow.  To be asked to come back and speak to some really insightful and engaged students at my alma mater was a really cool and humbling moment for me.  A bucket list item for sure.

As always, if I can help you create or improve your existing podcast, find me online at www.jagindetroit.com

The Death of Music Radio

By JAGinDetroit on April 2, 2021

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Transcript:

Welcome in, I'm Jon Gay.  As you hear in my intro, I'm a radio guy turned podcaster.  And if you're watching this on video, you can see I'm wearing my old fleece from Detroit's 98.7 Amp Radio, the last radio job I had.  It no longer exists, much like 3 1/2 of the 5 music stations I worked for full time since 2004. (The half is 95 Triple X in Vermont that only has live DJ's for parts of weekdays.)

When in radio, I rolled eyes at those "bitter old radio guys" who said "back in my day." This is not me being bitter about being out of radio.  Professionally, I'm really happy.  But what upsets me is what's happened to an industry that I loved.   I wanna be clear - this is NOT an indictment of the many people who work hard in the trenches every day and get paid way less than their worth, and try to bring you compelling content 24x7, now with smaller staffs than ever.  Many of those people are my friends - and hopefully still will be by the time I finish this.

Radio has been around for over 100 years, and traditionally, rumors of its demise have been greatly exaggerated.   TV was going to make it obsolete.  Then the World Wide Web was going to.  But music radio beat back all challengers and stayed relevant - thanks to two key ingredients - music and personality. And I think as an industry, we felt invincible.  But there's been a perfect storm of threats to music radio over the last 25 years.

I promise this isn't going to be a history class, but this piece is where it all starts.  A quarter century ago, Congress and President Clinton passed and signed the Telecommunications Act of 1996.  Prior to this, there were strict caps on how many radio stations one company could own - as well as how many media outlets in general.   This new law relaxed those caps, with the idea that it would foster greater competition.   But there was an unintended side effect.

With the economy booming in the late 90s, some companies went on a spending spree - most notably the Mays family, who made their money on oil in San Antonio, and owned a couple radio stations there.  The Mays family's  company, ClearChannel, bought everything they could get their hands on, at one point owning over 1,100 radio stations across the country, everywhere from large markets to small.  Seemed like a solid investment - until the economic downturn in the early 2000's.  Now, the company (and others) were saddled with theses assets (radio stations) that they overpaid for, and they were losing money.   The company was now publicly traded, and it had stockholders to answer to.  So they started making widespread cuts, before eventually taking a leveraged buyout.  And they pioneered the practice of voicetracking - which allowed DJ's to pre-record shows - first their own, then over a network to other cities, in place of other paid employees.  Thus, in a cost-cutting move, the product started to get watered down, losing its unique selling proposition - its personality.

Budget cuts continued through the decade - I was laid off from ClearChannel Burlington, Vermont, in December of 2006, shortly before they sold off the small market stations to another owner.   Their biggest single day of layoffs was January 20, 2009.   When you think about it, it was a savvy PR move - the news would get buried under the inauguration of America's first Black President.   Across the country, other large radio companies were facing similar challenges.

Also around this time, ratings technology changed.  Previously, participating listeners would fill out ratings diaries, jotting down which stations they listened to and for how long.  This of course, allowed for high human error.  You didn't need to get someone to listen to your station - you just had to get them to "think" they did when they filled out the diary.  Also, the way most of us punch around our presets in the car, a diary won't reflect that.

So Arbitron, now Nielsen, the ratings company, invented the PPM - or portable people meter.  Respondents would carry them around, like a pager or cell phone, and it would record what stations the user was listening to.  There were issues with headphones, and small sample sizes, but it seemed more accurate than the old system.   PPM's were used in most of the 50 largest cities in the country, but then some problems cropped up.

An hour is divided into 4 equal quarter-hours.  Think of a clock, cut in fourths.  There's 00-15, 15-30, 30-45, and 45-00.  In order to get credit for a "quarter hour" of a listener, you had to get 5 full minutes out of that 15 minute window.  It could be all at once, in 5 one-minute increments, or any other combo.  But you needed 5 full minutes.   So, to maximize the opportunity to claim listeners, radio stations had to spread their increasingly long commercial breaks across TWO quarter hours.   So they'd straddle either 00, 15, 30, or 45.  And EVERY station did this.   Have you ever been in the car and gotten frustrated that everyone's on commercials at the same time? Next time that happens, look at the clock.  I'll almost guarantee it's right around a quarter hour.  And now, if you're in the car, it's easier than ever to switch to Sirius, Spotify, Pandora, etc and never come back.   More on that in a moment.

The other problem with Portable People Meters is that it accurately showed tune-out when music DJ's talked too long.  So they told us, make it all about the music, and talk less.  In a massive overreaction, one company even told its music DJ's to limit all of their talk breaks to 7 seconds or less.  This further eliminated radio's personality.  What these short-sighted bean counters did not account for, is that if a DJ is compelling, people will listen.   Now, I'm not going to tell you that I was the world's greatest DJ, far from it.  But I was good enough to work in a large market like Detroit twice, and run a station in New Orleans.  When I was doing nights here on Channel 955, we looked at the ratings.  We'd have meters during the song, keep them during the minute or so of a phone topic I did, and many would even stay through the station promo, if it was compelling.  They didn't drop off until the commercials started.  So rather than working with DJ's to make sure we had compelling content, they muzzled us in favor of the music.

This might have worked, except that Spotify, Pandora, and other all music services were starting to come into their own.  Sure, in 2000, the idea that music radio stations should be all about the music might have worked.  But by 2011, with the accessibility of these apps, why would you expect a listener to spend time with a radio programmer's playlist, when they could easily make their own?    So first, music radio eliminated its personality, then they lost their other key selling point - being the go-to for music.

Now, I'm not saying all radio is dead.   News, sports, talk, and morning shows on music stations are all still holding their own.  Why? Personality.   Of the 5 music radio stations I worked for full time since 2004, the only one that still exists in the same form is Channel 955 here in Detroit.  Why? Their morning show host, Mojo in the Morning, is a bigger brand and has been around longer than the station itself.  It's a personality driven morning show that has unique content consumers can't find anywhere else.

Ok, why have I chosen this week to talk about the death of music radio?  Because it's no longer pundits like me who are saying this.  The actions of the two largest radio operators in the country prove they agree.

ClearChannel rebranded itself as iHeartMedia in 2014, in an effort to shed the negative connotations around their old name.  A few years later, they filed bankruptcy due to its $20+ billion debt.  At any rate, they've been focused on podcasts, in person events, and other aspects of entertainment.  And just over a month ago, they announced a new organizational structure.   There will be two divisions.  The Digital Audio Group will focus on all things digital, including the many companies they've bought as they continued to lay off their radio employees.  The other side, the Multiplatform group, will focus on live and virtual events, digital sales, data targeting, and, oh by the way, it's 800+ radio stations.  Missing from the name of both groups: the word radio.  Resources continue to be diverted from traditional radio to digital.

The second largest owner is the company formerly known as Entercom, which bought CBS Radio in 2017. Entercom, short for entertainment communications, had operated mainly in medium sized markets, then they acquired the large market, high profile assets of CBS.  They scrambled to emulate iHeart's infrastructure for streamlining costs. In 2020, they began consolidating DJ's ala iHeart, having a handful of DJ's voice shows for similarly formatted stations all over the country.  And like their competitors, they continued investing in digital while cutting on the music radio side.

Then, this week, in a spectacularly face-palm move, the company announced a full rebrand.  Entercom would now be know as "Audacy."  That's A-U-D-A-C-Y.  It's supposed to be a clever combination of the words, audio, audacity, and odyssey.  But anyone who sees the name is going to see the word "Audacity," which, coincidentally, is the name of a free-ware audio editing program that I despise.   Anywho, Audacy is going to focus on live events, podcasting, on-demand audio, and even has a partnership with the Bet MGM sports gambling app.  They even sent out a tweet promoting six of their heritage brand radio stations.  Two of the six, LA's K-ROCK and Chicago's B96, are struggling in recent ratings.  And another, Boston's 50-year Heritage rock station WAAF, was sold to a Christian broadcasting company just over a year ago.  Talk about the left hand not talking to the right hand.  Here's the tweet:

https://twitter.com/Audacy/status/1376987662565933061?s=20

But here's the biggest jaw-dropper.  Ever heard of the radio dot com app?  That was CBS, then Entercom. Audacy is going to "sunset" both the app, and the domain radio dot com as part of the rebrand.  As my colleague Matt Cundill points out, radio has become a four letter word.  How much would the domain "radio dot com" have been worth 10 years ago?  Now, Entercom...excuse me, Audacy...is basically throwing it away.  The two biggest players in commercial radio don't even want to be associated with the word radio anymore.

I'm not ready to pull the plug on music radio just yet.  And there are some diamond-in-the-rough stations across this country that still connect with their listeners. But if radio is going to get off life support, smaller local companies need to buy radio stations back from these corporate behemouths.   Programming decisions need to be made by radio people, not CPA's.   Why are podcasts so big now, with over 2 million in existence?  Because people want to connect with other people - that's never been more true than in the pandemic.

Look, AM and FM radio transmitters may become relics of the past, as 4G, 5G, and more proliferate our world.  What used to be an "over the air" broadcast may become completely digital and online.  But whatever the delivery method, the product matters.  And with the big boys abandoning local radio for podcasts and more, it's going to take a revolution to bring radio back.  And for those of you in it, keep fighting the good fight.

There Are Now 2 Million Podcasts

By JAGinDetroit on March 25, 2021

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Transcript:

Welcome in. I am Jon JAG Gay. The number of total podcasts online has now hit the 2 million Mark. When the younger Jay Lewis, after passing just 1 million last year, 2 million podcasts can be intimidating if you're starting, but just keep in mind only a third have put out content in the last 90 days.

 

So you want to stand out. Same rules apply. Have good quality audio, have good content. Get to the point, don't spend a whole bunch of time beating around the Bush and saying, hello, when you start tell the audience what they're going to hear right out of the gate. Even for me, I realized that a 25 second intro was excessive.

 

So I chopped it down to 15 seconds, little change, but 10 seconds less of intro before you have to get to the content and people have very limited attention spans. Nielsen has a new study out there saying that podcast audiences are now getting more diverse and there could be some great advertising opportunities in the space that study is linked to today's show notes, one company that is taking that advice to heart, the mental health app, better help.

 

They are the number one podcast advertiser for the month of February $4.3 million spent. And given how events have been over the last year plus. Mental health is something we all need to be concerned about and talking about. It's good that there's a push for advertising and podcasting because another study this from variety says that people aren't quite ready to pay for podcasts.

 

Lukewarm is the actual word that they used. So revenue air go would have to come from advertisers. I always say that your podcast should be more of a marketing tool for yourself than a revenue opportunity and others that I respect in the business say you've really got to be at it for a year and holding it, your show.

 

In most cases, before you try to make money off of it, also be aware of what you say in a podcast. The old adage is true, just because you can say it doesn't mean you should. There is a new group that measures just how polarizing mostly politically podcasts are and whether advertisers should stay away from them.

 

That article also from variety, LinkedIn today's show notes. In terms of the podcast you X the user experience, Spotify is tweaking its interface to help you find your podcasts and stuff. You liked easier based on what you've listened to previously. And this is interesting. Google Chrome is now supporting captions in podcasts.

 

Now the majority of podcast listening is done on apps, but for those that listen on the web. You can actually turn on captions in Rome and get captions on your screen. As the podcast plays. If you're listening in the Google Chrome browser, a word of warning, I tried it earlier today and it was actually on as I was recording a podcast at the client.

So if you turn it on for podcasts, it's going to be on for any audio you play in Google. So word of warning there. Podcast business journal, linked to a nice article about whether or not being a podcaster can help your chances of landing a job, a writer named Jenny several. I think I'm pronouncing that right.

Wrote a nice blog on vault.com saying there are four things about podcasting that can help you land a job for skills. One. It highlights and increases your communication skills. Being a podcaster too helps build your personal brand three, showcases your expertise in a particular area and four expands your technical skills.

So being a podcast, or if you're looking for a gig might be very helpful. Finally, I've been talking a lot about clubhouse in the last couple of weeks. A website name is signal Hill looked at clubhouse and found that its users largely are men 35. And under that article in today's show notes via pod news.

It seems to my limited experience of clubhouse, that those numbers might be spot on mainly men, mainly 35 and under, but again, very curious to see if this audio only app takes off and the various competition that's coming around for it. I hope you enjoy today's show as always stay healthy, stay safe. And hopefully for another week, I can say, let's go orange! Later.

Why Your Recording Environment Matters

By JAGinDetroit on March 18, 2021

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It's no secret that where you record your podcast is almost as important as how you record it.  Generally speaking, you want to avoid rooms with high ceilings and hard, flat, "echo-ey" surfaces.  It's why a living room, bedroom, closet, or even your car are much better places than say, a kitchen or a bathroom.

But mindset is also important too.  I recorded last week's pod in my office, because I was also doing video and the lighting was better.  But when I went back and watched the video, my energy was down. I was in an "office" type of mindset - the same room I take conference calls in.  And oh by the way, my wife is on a lot of conference calls for her job a few rooms away.  So this week, I'm back in my studio, with sound padding on the walls, where I can project and have a little more energy.  And hopefully the lighting is better thanks to this Logitech Brio webcam and ring light.

OK on to this week's podcasting news:

Remote recording apps are adding versatility.  Squadcast now has a video option (I haven't tried it yet).  Riverside (which I use when I have more than 4 participants or clients want video) now has an option to only record audio.   And Zencastr now has a video option which you can turn video on or off for.  Also, tip of the cap to my fellow podcast producer Johnny Peterson of Straight Up Podcasts - who  points out that Zencastr announced they'd be free during the pandemic.  Problem is, there's no end in sight to the pandemic. What's the cutoff.  Great marketing for Zencastr,  but better for the consumer. If you want to try something for free - try Zencastr.  Also popular, StreamYard, which I know Steve Steward and the Podcast Editors Academy use - and I may jump onto a live stream with fellow podcast producer Matt Cundil of the Sound Off Media company in the coming weeks.

The new version of Apple's iOS, version 14.5, will have some tweaks to the Apple Podcasts app.  There will be a big "latest episode" button so folks can sample podcasts they aren't subscribed to.  Also, beware starting your show with an ad.   You've only got one chance at a first impression.  It works for some (Joe Rogan), but it may not be the best idea. Source: The Feed Podcast https://thefeed.libsyn.com/186-follow-us

Some news on big podcasting convetions.  The in-person of PodFest Expo, originally scheduled for Orlando, has been postponed, with the rescheduled dates TBA.  As of right now, Podcast Movement 2021 is still scheduled for Nashville the first week of August - which I'm planning on attending at least as of this recording.  Podcast Movement has also released their 2022 schedule - with Podcast Evolutions happening in Los Angeles March 22-26, and Podcast Movement returning to Dallas (after 2020's postponement) August 23-26th.

Told you last week about the release of biggest annual study in podcasting- the 2021 Infinite Dial from Edison Research.  http://www.edisonresearch.com/wp-content/uploads/2021/03/The-Infinite-Dial-2021.pdf

Here are some additional takeaways.

First from Podcast Business Journal: https://podcastbusinessjournal.com/podcast-listening-booming/

The amount of monthly podcast listeners jumped 10% in the last year alone - 116 million American adults (41%) now listen to podcasts every month.

The amount of weekly podcast listeners jumped 17% since 2020 - to 80 million weekly listeners.

The percentage of audio listening dedicated to podcasts has tripled since 2014.

As James Cridland of Podnews points out: 12-34 year olds now make up half of US podcast listeners, with 56% listening to podcasts every month.  This is a GREAT way to reach an otherwise tough-to-pin-down demographic. https://podnews.net/update/infinite-dial-21

And finally, for those of us Xennials - those are borderline Gen X and Millennials...actually maybe Millennials too - everything old is new again.  There's a DUCKTALES podcast coming from Disney. It's called "This Duckburg Life." Here's a preview: https://www.youtube.com/watch?v=ByqmF4c9C9c

As always, if you need help creating or improving a podcast, find me at https://jagindetroit.com/

NEW 2021 Podcasting Data

By JAGinDetroit on March 12, 2021

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Apple is changing its podcast phrasing from Subscribe to Follow.  - Tom Webster of Edison Research says 47% of non-podcast listeners think it costs money to subscribe.  It's a barrier to entry.  So follow, like Twitter or other social media, is a better word.  I've said "subscribe for free" in many of my podcasts, but I think follow is better going forward.

If you're watching this on video, I bought a new webcam- the Logitech Brio. It's got multiple angles and zooms, with great definition.  If you want to do video professionally, that's the one to get.  I still think video is better for shorter podcasts, but YouTube can be useful as discovery engine.

On Thursday, Edison Research unveiled its 2021 Infinite Dial Survey, which for my money, is the gold standard in podcasting data. Now the study of US Adults covers everything from smart devices to social media to in-car listening, to even video games, but the podcasting data is what I'm drawn to every year.

Weekly time spent listening to all online audio is now at an all time high, with a jump of one hour in TSL this year to 16 hours, 14 minutes. And Spotify is now the biggest player in online audio. It hasn’t yet beaten Apple in podcasting specifically, but it’s making huge gains overall.

Demographics are continuing to diversify – still majority white, but gains in Black and Hispanic Americans have gotten closer to an overall representation of the US Population.

US Weekly podcast listeners listen to an average of 8 episodes per week, across 5.1 different shows.

US population 12+, regarding podcasting compared to a year ago, pre-pandemic:

  • 222 million (78%) now familiar with podcasting – up from 75% in 2020
  • 162 million (57%) have ever listened to a podcast – up from 55% in 2020
  • 116 million (41%) are monthly podcast listeners – up from 37% in 2020
  • 80 million (28%)  are weekly podcast listeners  - up from 24% in 2020

Finally, seemingly proving my theory that the iHeartRadio app is well promoted, but not widely used among people who don't actually work in radio:  72% of survey respondents had awareness of the iHeartRadio brand, thanks to its massive push on terrestrial radio - but only 10% had actually used the app in the last month. Womp Womp.

Here is a link to the entire Infinite Dial study.  It’s long, but mostly graphs and a quick skim.

http://www.edisonresearch.com/wp-content/uploads/2021/03/The-Infinite-Dial-2021.pdf

Other podcasting news this week:

Better analytics coming to Google Podcasts, including like and dislike buttons.

Entercom buys Podcorn for $22.5 million - a platform to connect podcasters with advertisers. They already bought Pineapple Street Studios and Cadence 13. Want to own vertical.

Cuban's fireside in Beta on iOS: https://www.theverge.com/2021/3/5/22315866/mark-cuban-fireside-app-podcast-platform-clubhouse

Twitter "Spaces" rolling out to all in April.

Apple curating podcasts for kids: https://techcrunch.com/2021/03/08/apple-teams-with-common-sense-media-to-curate-podcasts-for-kids/

If you want to know more about podcasting, or if I can help you launch or improve your existing podcast, find me at www.jagindetroit.com or send me an email: jag@jagindetroit.com

Let’s Get Intimate

By JAGinDetroit on March 4, 2021

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Does your brand have an "audio strategy?"  Yes, everyone loves video.  But how burnt out are you on the Brady Bunch squares of Zoom?  And picture your audience listening to a podcast - in a pair of Air Pods as they walk the dog.  Or alone in a car.  Audio has intimacy that video doesn't - don't forget that.  Great article on audio brand strategy from JAR Audio that I picked up at Podfest this week. https://www.jaraudio.com/blog/audio-strategy

In my presentations, I always talk about podcast listeners.  Statistically, they are more educated and earn more money than your average American. It's an audience that my clients want to reach.  Well, one more stat to add - podcast listeners are more diverse than the rest of the population.  According to Nielsen, the US is 67% white, but American podcast listeners are only 59% Caucasian, with Black, LatinX, and Asian Americans all better represented among podcast listeners. https://www.warc.com/content/paywall/article/warc-datapoints/podcast-listeners-more-diverse-than-us-population/135819

eMarketer says Spotify will surpass Apple this year: https://www.emarketer.com/content/spotify-podcast-listener-numbers-will-surpass-apples-this-year

Scientia Mobile: Android use 60% in North America to iOS 40%.   I'm still an Apple guy, but make sure you're on at least Spotify and Google Podcasts. (via Podnews): https://podnews.net/update/android-gaining-on-ios

Howie Mandel, my celebrity doppelganger, is launching a podcast this month with his daughter Jackie, called, simply, Howie Mandel Does Stuff.   Also getting a podcast, Lady Bird Johnson, the former first lady. ABC News is releasing her audio diaries, in an 8 part podcast, in celebration of Women's History Month.

Looking for a new computer to podcast with? The Podcast Host has an article on the best computers for your needs. https://www.thepodcasthost.com/equipment/best-computer-for-podcasting

And as far as the rest of your equipment, I have recommendations for the rest of your equipment - microphones and more - here:  https://bit.ly/jagpodcastequipment

LinkedIn is rolling out a marketplace to compete with Fiverr and Upwork. They've seen the gig economy, particularly in the pandemic, and they want a piece of the action.  As for me, I'm leery of these services - I think you get what you pay for.

The country's largest radio station owner, iHeartMedia - is continuing it's dead sprint away from radio - splitting the company into two divisions.  One will be the iHeart Digital Audio Group - including, you guessed it, podcasting.  The other division will simply be called the iHeart Multiplatform group.  Yes, that's right - radio isn't even in the name.  The writing is on the wall, everyone.  iHeart does not see terrestrial radio as important to its long-term future.  Here's the press release, via PodNews: https://podnews.net/press-release/ihm-biz-structure

If you're watching this on video - I'm presenting at PodFest, tonight - Wednesday - at 7:30 Eastern - doing a demo and Q&A on how I use the newest features of Adobe Audition to edit podcasts.  If you're listening to this as a podcast on Thursday, well, hopefully it went well!  Well, Evo Terra wonders about the future of podcast conventions - or any convention really.  Yes, we all miss doing these things in person - but Evo makes a good point - it's easier to bail on a bad presenter on Zoom than it is to walk out of a room in real life.  It's a good read: https://podcastpontifications.com/episode/the-future-of-podcasting-conferences-post-pandemic

Finally, last tip - too many times podcasters clutter the end of their show by asking you to do 10 things.  I'm going to focus on one, to grow my audience.  If you like The Jag Show, please consider sharing it with someone else who may enjoy it - social media, email, however.  Sharing the show will help me grow my audience.  I'll leave the rest of the housekeeping stuff to Michelle O'Dell, the voice of my outtro.  Until next time, stay healthy, and stay safe. Lata!

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